Every games market has its challenges, but making downloadable games succeed in those thousands of versions you need to produce from every single title aimed for today’s fragmented global phone and operator market is perhaps even more challenging than some. Jami Laes from Sumea/Digital Chocolate spoke today in G&S series, emphasizing that mobile is its own medium. Design needs to understand ‘casual’ as easy approachability for any phone user, mobile as the “social computer”.
frans goes blog 