Listening and watching music yesterday evening in my ‘media cave’, I started again thinking about the value of ‘content’ and the current distribution models of music. According to some sources, already 95 % of CD sales in China are pirated, and the online distribution (legal and not-so) continues to grow in popularity (see references as http://cyberextazy.wordpress.com/tag/research-statistics/ http://www.bpi.co.uk/pdf/BPI_UK_Commercial_Music_Piracy.pdf http://www.riaa.com/news/marketingdata/facts.asp etc.). Looking at the ubiquity of mp3 players, the problems people are having with various copy “protected” legal disks and the hassle-free, cross-device use that is associated with non-protected digital music, it is easy to foresee that the strongly protective DRM road is problematic. If, on the other hand, a CD or a media file is more like an advertisement for the artist in the future, than the actual product people are willing to pay for, where the income is going to come from? Clicking through my collection with the Vista Media Centre, one alternative quickly became obvious: the added value of lyrics, high-resolution album cover art, additional media such as music videos and photo slideshows are surely something that would provide rich experiences for those who really become interested in the artist, after listening the music. There are multiple physical services and products that provide additional value to digital music, such as concerts and large-format printed materials, high-quality archive copies in well-produced DVD/Blueray formats that would still provide revenue for the industry and the artists, even if the business models are definitely going to undergo a transition.