Activision Blizzard merger

In today’s news: the merger of Activision with Blizzard aims to create “the world’s largest, most profitable pure-play video game publisher” — whatever that “pure-play” part means. More competition towards Electronic Arts, no doubt, but at the same time another example of how games industry is under similar kind of merger development and concentration into bigger units that has faced media industry previously. See e.g.:

Author: frans

Professor of Information Studies and Interactive Media, esp. Digital Culture and Game Studies in the Tampere University, Finland.

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