The exists an initiative to form a leading research and educational university into Finland through close collaboration of three autonomous universities: University of Tampere, Tampere Technical University and the University of Jyväskylä (“Sisä-Suomen yliopistoallianssi”). Yesterday the collaborative initiatives awarded the status and resources to spearhead this new Alliance were revealed and I was happy to see our initiative to form a joint Centre of Games Research by joining the forces of games researchers from the Alliance was selected as one of these spearhead initiatives. Hooray!