Continuing my blog stream from MindTrek: I went to listen to the “Business of Playing Together” session with Ville Mujunen, Joakim Achrén and Jussi Laakkonen (chaired by Peter Vesterbacka). I made some notes during Jussi’s talk:
Blizzard/Vivendi made 517 million in profit in 2007 from WoW. On the other hand, it will cost 50 million dollars to make a MMO. Facebook games are already making million dollars per year in revenue (e.g. Friends for Sale, MobWars). Introducing concept ‘FunWare’; providing games-like interaction for non-game applications.