Apple has been developing their television offerings in multiple fronts: in one sense, much television content and viewers have already moved into Apple (and Google) platforms, as online video and streaming media keeps on growing in popularity. According to one market research report, in 18-24 age group (in America), between 2011 and 2016, traditional television viewing has dropped by almost 40 %. At the same time, subscriptions to streaming video services (like Netflix) are growing. Particularly among the young people, some reports already suggest that they are spending more time watching streaming video as contrasted to watching live television programs. Just in the period from 2012 to 2014, mobile video views increased by 400 %.
Still, the television set remains as the centrepiece of most Western living rooms. Apple TV is designed to adapt games, music, photos and movies from the Apple ecosystem to the big screen. After some problems with the old, second generation Apple TV, I got today the new, 4th generation Apple TV. It has more powerful processor, more memory, a new remote control that has a small touch surface, and runs a new version of tvOS. The most important aspect regarding expansions into new services is the ability to download and install apps and games from thousands that are available in the App Store for tvOS.
After some quick testing, I think that I will prefer using the Remote app in my iPhone 6 Plus, rather than navigating with the small physical remote, which feels a bit finicky. Also, for games the dedicated video game controller (Steelseries Nimbus) would definitely provide a better sense of control. The Nimbus should also play nice with iPhone and iPad games, in addition to Apple TV ones.
Setup of the system was simple enough, and was most easily handled via another Apple device – iCloud was utilized to access Wi-Fi and other registered home settings automatically. Apart from the bit tricky touch controls, the user experience is excellent. Even the default screensavers of the new system are this time high-definition video clips, which are great to behold in themselves. This is not a 4k system, though, so if you have already upgraded the living room television into 4k version, the new Apple TV does not support that. Ours is still a Full HD Sony Bravia, so no problem for us. Compared to some other competing streaming media boxes (like Roku 4, Amazon Fire TV, Nvidia Shield Android TV), the feature set of Apple TV in comparison to its price might seem a bit lacklustre. The entire Apple ecosystem has its own benefits (as well as downsides) though.