I will give a talk about “Hybrid Playful Experiences – Bridging the Physical-Digital Divide” this Wednesday in London, at the Innovations for the Benefit of Packaging and Commercial Printing event. This research is related both the the ‘Hybrid Media COST Action’ (FP1104) that we collaborate with several European partners, as well as research on playfulness and hybrid experiences, carried out in such research projects of ours as Hybridex, OASIS, Ludification of Culture and Society and others. The vacation period is July in Finland, but there is still some work to do – this will be my last work trip though, before the summer vacation starts. More information about the event: http://wcpcswansea.com/events/24-06-2015/Innovations-for-the-Benefit-of-Packaging-and-Commercial-Printing#agenda .