I will give a talk about “Hybrid Playful Experiences – Bridging the Physical-Digital Divide” this Wednesday in London, at the Innovations for the Benefit of Packaging and Commercial Printing event. This research is related both the the ‘Hybrid Media COST Action’ (FP1104) that we collaborate with several European partners, as well as research on playfulness and hybrid experiences, carried out in such research projects of ours as Hybridex, OASIS, Ludification of Culture and Society and others. The vacation period is July in Finland, but there is still some work to do – this will be my last work trip though, before the summer vacation starts. More information about the event: http://wcpcswansea.com/events/24-06-2015/Innovations-for-the-Benefit-of-Packaging-and-Commercial-Printing#agenda .
This week, our “hybrid playfulness” research team is joining the COST FP1104 (“hybrid COST”) researchers around the Europe, and elsewhere to discuss the future of media, both printed and electronic, and particularly the in-between. The first day agenda was fully packed, including invited presentations on topics such as 2D codes, Augmented Reality, innovative printing, rich media mobile advertising, plus keynotes by professor Naomi Baron (American University) on reading in print and digital, and principal researcher Richard Harper (Microsoft Research Cambridge) on reading as writing and collaboration in the era of cloud computing. The Slovenian capital, Ljubljana, appears like a beautiful city, even while I have had little opportunity to look around so far.