Pokémon GO and the Ludification of Culture, Mindtrek keynote

In Tuesday, 18 October 2016, I will be presenting an invited keynote titled “Pokémon GO and the Ludification of Culture” in the Academic Mindtrek conference in the Tampere Hall. Full program at: http://www.mindtrek.org/wp-content/uploads/sites/11/2016/10/Academic-Mindtrek-2016-Printable-program.pdf. Mindtrek is a hybrid event, and there are multiple tracks in the program, see: http://www.mindtrek.org/2016/program/. 

Edit: I published my Mindtrek keynote slides here: http://www.slideshare.net/fransmayra/pokmon-go-and-the-ludification-of-culture – and you can watch an unofficial Periscope recording here: https://twitter.com/pauliinamakela/status/788258441991036928