Workshop in Singapore

I will spend the next week visiting Singapore, where Vivian Chen, from Wee Kim Wee School of Communication and Information in Nanyang Technological University has put together an interesting international seminar focused on games and play, particularly from the perspective of eSports phenomena. Together with several esteemed colleagues, I also will give a talk there; mine is titled “Evolution and Tensions in Gaming Communities”.

Since I have not found the full program online, I will share the most recent draft that I have, below Continue reading “Workshop in Singapore”

Pokémon GO and the Ludification of Culture, Mindtrek keynote

Mindtrek keynote slide
My Mindtrek keynote slides.
In Tuesday, 18 October 2016, I will be presenting an invited keynote titled “Pokémon GO and the Ludification of Culture” in the Academic Mindtrek conference in the Tampere Hall. Full program at: http://www.mindtrek.org/wp-content/uploads/sites/11/2016/10/Academic-Mindtrek-2016-Printable-program.pdf. Mindtrek is a hybrid event, and there are multiple tracks in the program, see: http://www.mindtrek.org/2016/program/

Edit: I published my Mindtrek keynote slides here: http://www.slideshare.net/fransmayra/pokmon-go-and-the-ludification-of-culture – and you can watch an unofficial Periscope recording here: https://twitter.com/pauliinamakela/status/788258441991036928

New research into ludification and gamification

[Reposted research news from the University of Tampere:]

“Pervasive ludification and gamification, as well as the spreading of interactive media and online services are changing social interaction and the practices of work, learning and leisure as we speak,” says Professor Frans Mäyrä from the University of Tampere.

“That is why we need wide-ranging interdisciplinary studies in this area.”

The research into ludification in the society includes research into playfulness as an attitude that is also possible for adults, as well as into the different applications of gamification meaning the application of game elements in non-entertainment contexts. These, and several other themes are investigated in a new research project that is carried out in collaboration between three Finnish universities. The four-year research project Ludification and the emergence of playful culture is a joint effort of researchers of the digital culture at the universities of Tampere, Jyväskylä and Turku. Professor Frans Mäyrä is heading the research that is funded by the Academy of Finland.

Ludification at a more general level, and gamification in its more specific applications is a direction of development that is renewing the culture, society and businesses and it is also the common theme in three other research projects, which Professor Mäyrä and his research team have started.

Gamification is analysed in more detail in the research projects called the Neuroeconomics of Gaming and Koukku, which are collaborative efforts with the researchers at the Aalto University. In these projects, the focus is on the psychological aspects of buying and selling games and of the ethical issues involved. These projects are a part of the Skene Research Programme funded by Tekes, the Finnish Funding Agency for Innovation.

OASIS is a project that applies games as an integral part of university research and instruction and develops and studies a novel, playful and creative learning environment that supports a culture of informal information sharing and sense of community. This project is funded by the Finnish Work Environment Fund.

For more information, please contact:
Professor Frans Mäyrä,
frans.mayra@uta.fi, tel. +358 50 336 7650
School of Information Sciences, TRIM / Game Research Lab

Source: http://blogs.uta.fi/news/2014/10/08/ludification-renews-the-culture-society-and-businesses-a-wide-ranging-new-research-project-starts/